WAYMO CAME TO US AHEAD OF THEIR NEW YORK CITY EXPANSION. BEFORE ANY PUBLIC ANNOUNCEMENT, THEY NEEDED TO TEST THE WATERS – GAUGE PUBLIC PERCEPTION AND SOFTEN RELATIONSHIPS WITH BOTH FUTURE RIDERS AND CITY TRANSPORTATION OFFICIALS.

WE CONCEIVED AND PRODUCED "WAYMO OPEN HOUSE" IN THE WEST VILLAGE – A POP-UP THAT GAVE NEW YORKERS AN INTIMATE LOOK AT THE TECHNOLOGY BEFORE IT HIT THE STREETS. GUESTS COULD SIT INSIDE THE VEHICLE, INTERACT WITH THE SYSTEM, AND EXPERIENCE THE FUTURE OF URBAN TRANSPORTATION ON THEIR OWN TERMS.

THE RESULT: A ROOM FULL OF THE RIGHT PEOPLE, A CITY INTRODUCED ON WAYMO'S TERMS.