WAYMO: Waymo Open House
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We introduced Waymo’s self-driving car to New Yorkers by creating Waymo Open House — a NYC pop-up led by Waymo’s product team that built trust for a potential market expansion and drew key local and industry stakeholders.
Goal: Introduce Waymo’s self-driving car to New Yorkers.
Solution: Produce Waymo Open House, a pop-up demo with Waymo’s product team.
Results: Achieved fully booked registrations and attendees consisting of NYC locals, transportation leaders, and government officials.
Event Production | Location Scouting | Retail Buildout | Branded Merchandise | Food & Bev | Content
