NEW YORK CITY POP-UP
Written By Nikhil Dhanani
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The Client: Waymo
The Challenge: Showcase Waymo’s self-driving car to New Yorkers in an authentic manner, building trust and alignment for a potential NYC market expansion.
The Solution: Introduce Waymo Open House – a New York City pop-up to showcase Waymo’s Self Driving car and brand education.
The Results: A pop-up in the West Village with vehicle touch points for NYC locals and transportation leaders.
Pop-up Setup, Event Production, Food & Bev, Content Production, Corporate Event