COLLECTING CARS: USA Brand Launch & Global Activation
<BackCOLLECTING CARS
We expanded the Collecting Cars brand to the United States with their first-ever New York Coffee Run. Part of a synchronized global activation across four continents, the event attracted over 10,000 attendees globally and marked a major milestone in the brand’s international expansion.
Goal: Introduce and establish Collecting Cars to the U.S. market by creating a culturally resonant entry point for American car enthusiasts.
Solution: Organize the New York edition of Collecting Cars’ “Coffee Run” series, as part of a synchronized global rollout — building the foundation for the brand’s U.S. presence while amplifying international reach through a coordinated, multi-city event.
Results: Over one weekend, Collecting Cars successfully activated its first “Worldwide Coffee Run,” drawing more than 10,000 attendees across four continents. The New York event played a key role in anchoring the brand’s U.S. expansion and generating global community momentum.
Event Production | Brand Rollout Strategy | Content Production | Car Sourcing
