WAR HORSE HSBK RACING HAD THE PEDIGREE – A STORIED HISTORY IN AMERICAN MOTORCYCLE RACING AND A DEDICATED FAN BASE. WHAT THEY DIDN'T HAVE WAS A WAY TO REACH BEYOND THE TRACK.

24HELPS ADVISED THEM TO THINK LESS LIKE A RACING TEAM AND MORE LIKE A LIFESTYLE BRAND. DRAWING PARALLELS TO SKATE CULTURE – WHERE COMMUNITY, IDENTITY, AND PRODUCT DRIVE FOLLOWING – WE BUILT A STRATEGY TO GROW THEIR REACH WITH AN AUDIENCE THAT HAD NEVER WATCHED A MOTO AMERICA RACE.

THE CENTERPIECE WAS A CAPSULE COLLECTION THAT WENT FAR BEYOND RACING MERCH. REAL PRODUCT. REAL FASHION. SOMETHING FANS WOULD ACTUALLY WEAR – AND SOMETHING NEW AUDIENCES WOULD DISCOVER ON ITS OWN TERMS.

THE RESULT: A NEW REVENUE STREAM FOR THE TEAM AND A BRAND THAT NOW LIVES WELL OUTSIDE THE RACETRACK.