THE CITY OF NEW YORK WAS MAKING SIGNIFICANT INVESTMENTS IN "SMART CITY" TECHNOLOGIES DURING COVID-19, BUT STRUGGLING TO COMMUNICATE WHAT THAT MEANT TO THE PEOPLE WHO LIVED THERE.

WE STARTED WITH RESEARCH. WHAT WE FOUND: MOST NEW YORKERS HAD NEVER EVEN HEARD THE TERM "SMART CITY." THAT BECAME THE STORY.

WE ADVISED ON AND PRODUCED A CONTENT CAMPAIGN THAT PUT FACES TO THE TECHNOLOGY – AN INTERVIEW SERIES WITH THE LEADERS BEHIND THE CITY'S INVESTMENTS AND REAL NEW YORKERS ON THE STREET, CAPTURING THE GAP BETWEEN WHAT THE CITY WAS BUILDING AND WHAT PEOPLE ACTUALLY KNEW ABOUT IT.

THE CONTENT RAN ACROSS LINKNYC DIGITAL BILLBOARDS CITYWIDE AND THE OFFICIAL CITY SOCIAL CHANNELS.