THE CITY OF NEW YORK WAS MAKING SIGNIFICANT INVESTMENTS IN "SMART CITY" TECHNOLOGIES DURING COVID-19, BUT STRUGGLING TO COMMUNICATE WHAT THAT MEANT TO THE PEOPLE WHO LIVED THERE.

WE STARTED WITH RESEARCH. WHAT WE FOUND: MOST NEW YORKERS HAD NEVER EVEN HEARD THE TERM "SMART CITY". THAT BECAME THE STORY.

WE DEVELOPED A CONTENT STRATEGY THAT PUT FACES TO THE TECHNOLOGY: A STREET-INTERVIEW SERIES THAT CONTRASTED THE LEADERS BEHIND THE CITY'S INVESTMENTS AND EVERYDAY WORKING NEW YORKERS – CAPTURING THE GAP BETWEEN WHAT THE CITY WAS BUILDING, AND WHAT PEOPLE ACTUALLY KNEW ABOUT IT.

THE CONTENT RAN ACROSS LINKNYC DIGITAL BILLBOARDS CITYWIDE AND THE OFFICIAL CITY SOCIAL CHANNELS.