24helps expanded the Collecting Cars brand to the United States with their first-ever New York Coffee Run. Part of a synchronized global activation across four continents, the event attracted over 10,000 attendees and marked a major milestone in the brand’s worldwide growth.

24helps’ exclusive behind-the-scenes coverage of the Ferrari F80 shoot in New York. Our content strategy delivered iconic imagery and dynamic social media moments of the process, marking the F80’s groundbreaking debut in the city by TangentVector and Ferrari North America.

24helps partnered with War Horse Racing to develop a lifestyle clothing line for its fans. We launched War Horse E-Commerce with a branded merchandise line, establishing War Horse NYC as the ultimate fan destination.

24helps organized an NYC pop-up for Ducati Clothing in collaboration with Greenberg’s Bagels during NYFW. Our Ducati-themed breakfast store in the West Village sparked a viral social media campaign, sold-out clothing, and a record-breaking line.

24helps built cultural awareness for Porsche’s new documentary by TangentVector with an exclusive NYC Premiere event. We invited cultural leaders and enthusiasts ahead of the film’s global streaming release, sparking social media virality and automotive press buzz.

24helps worked with Lucali to organize a vibrant block party and car show that transformed the iconic slice shop, Baby Luc's into a must-visit NYC destination and generated viral social media buzz.

24helps introduced Waymo’s self-driving car to New Yorkers with the Waymo Open House—a NYC pop-up demo led by Waymo’s product team that built trust for a potential market expansion and drew key local and industry stakeholders.

24helps partnered with Serhant to launch Tribeca Car Vault, a luxury car-storage facility in downtown Manhattan. We targeted NYC-based private collectors by branding the facility and organizing a vintage car show, resulting in over 150 in-person leads, viral social media buzz, and increased traffic to the registration page.

24helps activated Extra Butter's summer launch with a high-impact block party. By showcasing the fusion of car culture and streetwear, we generated viral social media buzz, attracted 500+ attendees, and achieved a sold-out clothing drop.

24helps partnered with Ducati to engage NYC’s motorcycle communities through a branded scavenger hunt across all five boroughs. This activation showcased Ducati’s latest product line, driving sold-out ticket sales, viral social media buzz, and enthusiastic user-generated content.

24helps worked with Bhangli to destigmatize cannabis in South-Asian culture. By drawing on ancient Indian remedies and Bhang, we crafted a brand identity that resonates with Indian communities and Bhangli’s target market.