SERHANT

SERHANT

AUDIENCE STRATEGY THAT CONNECTED A NEW PRODUCT LINE TO THE RIGHT BUYERS.

AUDIENCE STRATEGY THAT CONNECTED A NEW PRODUCT LINE TO THE RIGHT BUYERS.

client:

client:

Serhant

Serhant

Service:

Service:

Strategy

Strategy

Experiential

Experiential

Managing Director

Nikhil Dhanani

Managing Director

Mishka Khotylev

SERHANT WAS LAUNCHING TRIBECA CAR VAULT – A PREMIUM VEHICLE STORAGE FACILITY IN ONE OF NEW YORK'S MOST COVETED NEIGHBORHOODS.

WE ADVISED THEM ON THE POSITIONING, BRANDED THE PHYSICAL SPACE – SIGNAGE, DOORS, AND ENVIRONMENTAL DESIGN – AND PRODUCED A PRIVATE COLLECTOR EVENT, FILLING THE GARAGE WITH VINTAGE AND CLASSIC CARS AND BRINGING THE RIGHT BUYERS INTO THE ROOM.