PORSCHE: EDITH New York Premiere
Written By Nikhil Dhanani
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TANGENTVECTOR & PORSCHE NORTH AMERICA
We built hype for Porsche’s new documentary by producing a VIP-invite-only NYC Premiere. We invited cultural leaders and enthusiasts ahead of the film’s global streaming release, sparking social media virality and automotive press buzz.
Goal: Build cultural awareness for Porsche’s documentary, and celebrate the film by TangentVector.
Solution: Produce an exclusive NYC Premiere and invite cultural leaders ahead of the film’s global streaming release.
Result: Generated viral social media buzz and strong automotive press coverage.
Event Production | Location Scouting | Car Sourcing