DUCATI NY x GREENBERG’S BAGELS: NYC Pop-Up
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We conceptualized and facilitated a brand collaboration between Ducati and Greenberg’s Bagels. We then launched it with a NYC pop-up at New York Fashion Week. Our Ducati-themed breakfast store in the West Village sparked a viral social media campaign, sold-out clothing, and a record-breaking line.
Goal: Expand Ducati’s presence in New York City.
Solution: Partner with New York institute, Greenberg’s Bagels to create a Ducati-themed clothing line and breakfast store in the West Village for New York Fashion Week.
Result: A viral social media campaign, sold-out clothing, and a long line of eager customers.
Event Production | Location Scouting | Retail Buildout | Branded Merchandise | Social Media Campaign | Content Production
Pop-up Design | Interior Displays
Pop-up Design | Exterior Designs, Vinyl Application