Bhangli: South-Asian Cannabis Branding
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24helps worked with Bhangli to destigmatize cannabis in South-Asian culture. By drawing on ancient Indian remedies and Bhang, we crafted a brand identity that resonates with Indian communities and Bhangli’s target market.
Goal: Destigmatize cannabis within South-Asian culture.
Solution: Develop a brand inspired by ancient Indian remedies and Bhang.
Result: Created a brand identity that connects with Indian communities and Bhangli’s target audience.
Brand Identity | Brand Positioning | Purpose & Mission
