24HELPS STARTED BECAUSE WE NEEDED IT TO.

IT WAS WEEK ONE OF COVID AND LIKE EVERYONE ELSE, WE DIDN'T KNOW WHAT TO DO. SO WE STARTED BRINGING PEOPLE TOGETHER VIRTUALLY – HOSTING WEEKLY ZOOM SESSIONS FOR FRIENDS AND FAMILY, MODERATED BY MENTAL HEALTH PROFESSIONALS, GIVING THEM A SPACE TO FEEL LESS ALONE DURING ONE OF THE HARDEST TIMES ANY OF US HAD EVER LIVED THROUGH.

WHAT WE DIDN'T REALIZE AT THE TIME WAS THAT WE WEREN'T JUST HELPING PEOPLE – WE WERE LEARNING HOW TO BUILD COMMUNITY FROM SCRATCH. HOW TO SPEAK TO PEOPLE, MOVE THEM, AND MAKE THEM COME BACK.

TURNS OUT THAT'S EXACTLY WHAT BRANDS NEEDED…