BLOCK PARTY & COMMUNITY ACTIVATION FOR EXTRA BUTTER
<BackThe Client: Extra Butter
The Challenge: Raise brand awareness local to New York City.
The Solution: Organize a Hip-Hop block party showcasing the intersection of car-culture and streetwear – parallel sub-cultures that influence each other.
The Result: Over 400 new faces, viral social media content, and sold-out merchandise.
Event Production, Merchandise Design, Car Sourcing, Street-Permitting
