Extra Butter: Summer Block Party – Car Culture & Streetwear Activation
Written By Nikhil Dhanani
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EXTRA BUTTER
24helps activated Extra Butter's summer launch with a high-impact block party. By showcasing the fusion of car culture and streetwear, we generated viral social media buzz, attracted 500+ attendees, and achieved a sold-out clothing drop.
Goal: Kick off the summer season and collection release.
Solution: Host a block party that blends car culture with streetwear.
Result: Attracted a large crowd, generated viral social media content, and led to a sold-out clothing drop.
Event Production | Car Sourcing | Content Production | Branded Merchandise | Food & Bev