Ducati: NYC Scavenger Hunt – Motorcycle Community Activation
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24helps partnered with Ducati to engage NYC’s motorcycle communities through a branded scavenger hunt across all five boroughs. This activation showcased Ducati’s latest product line, driving sold-out ticket sales, viral social media buzz, and enthusiastic user-generated content.
Goal: Build a strong presence in NYC’s motorcycle communities and spotlight Ducati’s latest product line.
Solution: Launch a Ducati-themed scavenger hunt across all five boroughs, engaging local enthusiasts.
Result: Achieved sold-out tickets, viral social media buzz, and a surge of user-generated content featuring the new motorcycles.
Scavenger Hunt Design | Event Production | Content Production | Community Building
