WE ADVISED ON DUCATI'S NEW YORK FLAGSHIP, EXPANDING THEIR BUSINESS OUTSIDE OF MOTORCYCLE SALES – BUILDING A FUNNEL TO CAPTURE RIDERS, LIFESTYLE ENTHUSIASTS, AND ASPIRING DUCATI FANS WHO WEREN'T READY TO BUY A BIKE YET.

WE BUILT THEIR MERCH PROGRAM, AN EVENTS STRATEGY AROUND MOTORCYCLE MEETS, INTRODUCED A COFFEE PROGRAM WITH GREENBERG'S BAGELS, AND EXPANDED THE BRAND INTO PARALLEL MARKETS – INCLUDING WATCHES, CYCLING, AND FASHION – OPENING NEW REVENUE STREAMS BEYOND THE SHOWROOM.

THE RESULT WAS A BRAND-LOYAL COMMUNITY AND NEW REVENUE STREAMS FOR THE COMPANY.