FONTY'S DELI

FONTY'S DELI

GO-TO-MARKET STRATEGY, COMMUNICATIONS, AND DEVELOPMENT FOR A NEW FAST-CASUAL CONCEPT.

GO-TO-MARKET STRATEGY, COMMUNICATIONS, AND DEVELOPMENT FOR A NEW FAST-CASUAL CONCEPT.

client:

client:

FONTAINHAS HOLDING COMPANY

FONTAINHAS HOLDING COMPANY

Service:

Service:

Brand Strategy

Brand Strategy

Advisory

Advisory

MANAGING DIRECTOR

NIKHIL DHANANI

MANAGING DIRECTOR

MISHKA KHOTYLEV

FONTAINHAS HOLDINGS CAME TO US WITH AN IDEA: A FAST-CASUAL SANDWICH CONCEPT ROOTED IN SOUTH ASIAN CULTURE, NAMED "FONTY'S".

24HELPS WAS BROUGHT ON TO BRING THAT CONCEPT TO LIFE. THE VOICE & POSITIONING, THE MARKET STRATEGY, THE LAUNCH, THE PRESS, THE PARTNERSHIPS, THE MENU PROGRAMMING.

WITHIN A YEAR, FONTY'S HAS BEEN FEATURED IN THE NEW YORK TIMES, CONDÉ NAST TRAVELER, AND NEW YORK MAG.

TODAY, FONTY'S IS ONE OF THE MOST TALKED ABOUT SPOTS IN THE WEST VILLAGE.