24HELPS ADVISED KIDSUPER AND MERCEDES-BENZ ON TWO PROJECTS – BOTH CENTERED AROUND ONE IDEA: BUILDING UNCONVENTIONAL WORLDS.

THE FIRST WAS ADVISING ON THE LAUNCH OF THE KIDSUPER × MERCEDES-BENZ COLLABORATION. OUR JOB WAS FIGURING OUT HOW TWO VERY DIFFERENT WORLDS COULD COME TOGETHER IN A WAY THAT FELT AUTHENTIC TO KIDSUPER WHILE STILL CARRYING THE WEIGHT OF MERCEDES-BENZ. THAT MEANT SOURCING CARS, BUILDING A PHYSICAL WORLD PEOPLE COULD STEP INTO, AND MAKING SURE EVERY DETAIL TOLD THE STORY BEFORE ANYONE SAID A WORD.

THE SECOND WAS A CELEBRATION OF 140 YEARS SINCE CARL BENZ PATENTED THE AUTOMOBILE – AN EVENT BRINGING TOGETHER ENTHUSIASTS, ARTISTS, AND CREATIVES TO EXPERIENCE THE NEW MERCEDES S-CLASS.

THIS IS WHERE BRAND PARTNERSHIPS ARE HEADED.