GAR WOOD SECURITIES IS A PRIME BROKERAGE AND INVESTMENT BANK THAT APPROACHED 24HELPS WHEN THEY WERE READY TO EVOLVE THEIR BUSINESS. THEY HAD THE CREDIBILITY AND THE TRACK RECORD – WHAT THEY NEEDED WAS A NEW WAY TO COMMUNICATE IT.

WE ADVISED THEM TO EXPAND THEIR OFFERINGS, PACKAGING INVESTMENT BANKING SERVICES AND EVENT-DRIVEN CONTRACTS IN A WAY THAT WOULD RESONATE WITH A YOUNGER, MORE CULTURALLY CONNECTED AUDIENCE. WE BUILT THEIR CONTENT PROGRAMS, DIRECTED HOW THE BRAND SHOWS UP ONLINE, AND POSITIONED THEIR LEADERSHIP AS THOUGHT LEADERS — GIVING THE TEAM A VOICE AND A PRESENCE THAT MATCHED THEIR EXPERTISE.

WE ALSO PRODUCED THEIR COLLATERAL – DECKS, WHITE PAPERS, INTERNAL DOCUMENTS, AND PROMOTIONAL MATERIALS – AND ADVISED ON THE EVENTS AND SPONSORSHIPS THAT PUT THEM IN FRONT OF THE RIGHT ROOMS. INCLUDING A COLLECTOR CAR SHOW IN NEW YORK THAT INTRODUCED GAR WOOD TO AN ENTIRELY NEW AUDIENCE.

THE RESULT: AN INSTITUTIONAL FIRM THAT NOW SPEAKS THE LANGUAGE OF THE NEXT GENERATION OF INVESTORS – WITHOUT LOSING THE CREDIBILITY THAT MADE THEM WORTH LISTENING TO.