COLLECTING CARS CAME TO 24HELPS TO ENTER THE U.S. MARKET. WE ADVISED ON THE ROLLOUT STRATEGY AND PRODUCED THEIR FIRST-EVER NEW YORK COFFEE RUN – PART OF A SYNCHRONIZED GLOBAL ACTIVATION ACROSS FOUR CONTINENTS.

THE NEW YORK EVENT ANCHORED THE U.S. LAUNCH, GIVING AMERICAN CAR ENTHUSIASTS THEIR FIRST REAL TOUCHPOINT WITH THE BRAND.

OVER ONE WEEKEND, THE WORLDWIDE COFFEE RUN DREW MORE THAN 10,000 ATTENDEES GLOBALLY AND KICKED OFF THEIR US EXPANSION.